Tag Archives: reference class

Nicholas Christakis & James Fowler

You don’t need to be the most beautiful or most wealthy person to get the most desirable partner; you just need to be more attractive than all the other women or men in your network. In short, the networks in which we are embedded function as reference groups[.]

Nicholas Christakis & James Fowler, Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives, New York, 2009, p. 74