Douglas Hubbard

While it is common for academics to dig up prior research, this practice seems to be vastly underutilized by management. When managers think about measuring productivity, performance, quality, risk, or customer satisfaction, it strikes me as surprisingly rare that the first place they start is looking for existing research on the topic. Even with tools like Google and Google Scholar that make this simpler than ever before, there is a tendency with many managers to start each problem from scratch.

Douglas Hubbard, How to Measure Anything: Finding the Value of “Intangibles” in Business, Hoboken, 2014, 3rd ed., p. 59